Competitor Links

What Competitor Links does

Competitor Links tracks up to 20 local competitors per client. For each one, we surface their full local footprint - directory listings, chamber memberships, neighborhood blog mentions, sponsorships, press - the actual signals driving their map-pack position. Not just national backlinks.

We also discover every page on each competitor's site (sitemap-first, fast, free) and filter those pages to any cell you click on the rank map. So when you click a red zone on Active Plumbing's rank map, the competitor pages auto-filter to the neighborhood and service-area pages relevant to that exact cell - the URLs you need to outrank.

Each competitor gets a Local Authority score based on real signals. The competitive advantages section highlights citations and pages they have that you don't - your roadmap for content creation and outreach.

How to use Competitor Links

1. Select your business - Choose the client whose competitors you want to analyze. Top competitors are auto-discovered from your rank map results. You can also add competitors manually from a hit list.
2. Run the scan - First scan runs the top 10 competitors with the full Detective footprint (sponsorships, chamber memberships, neighborhood blog mentions, press, citations). Competitors 11-20 run with a lite-tier scan that still covers the same signal types. Page discovery runs in parallel for all 20.
3. View the list- Each competitor shows their name, star rating, Local Authority score, and Link Gap count (the number of citations they have that you don't). Higher Link Gap = bigger opportunity.
4. Open a competitor profile- Click a competitor to see their full local footprint, every page on their site, and the citations and pages where they appear and you don't.
5. Filter from the rank map- Open the Rank Map, click any cell, and click a competitor in the popup. Their footprint and pages auto-filter to only what's relevant to that exact cell - the neighborhood signals, the area-specific pages, and per-cell content recommendations.
6. Take action on opportunities - For each citation or page gap:
   • Save to Scout - Add it to your opportunities list to pursue
   • Draft email - Reach out to the directory or local site owner
   • Create task - Set a follow-up reminder
7. Scan competitors outside the top 20- If a competitor ranking on your rank map isn't in your saved top-20 list, click them in any cell's popup and run an on-demand lite scan. Returns within seconds for a fraction of a full scan.
8. Refresh data- Use "Refresh all competitors" to rescan the full list when you want the latest view. A confirmation popup shows the credit cost and suggests per-competitor refresh as a cheaper option.

Understanding Local Authority

Local Authority is a score that reflects how strong a business's presence is across directories, chambers, local blogs, and other sources. A higher score means more listings and mentions. Use it to benchmark yourself against competitors and prioritize where to invest effort.

Tips for using Competitor Links

• Start from the rank map. Click any red cell, see who's winning it, then click that competitor to see only the signals and pages relevant to that exact area.
• Focus on competitors with the highest Link Gap counts - those are where the biggest citation opportunities are.
• Use "Save to Scout" to turn each citation gap into an outreach campaign.
• Review the discovered pages list per cell - those are the URLs you need to outrank or match with your own neighborhood pages.
• Re-run the scan every 30-60 days. Competitors' footprints grow over time, and new neighborhood-specific pages tend to appear.

Related guides

• Rank Map - Click any cell to see competitor footprints filtered to that area.
• Scout - Find opportunities to close the gap.
• My Listings - Track your own presence.
• Email Assistant - Reach out to directories from competitor results.