Competitors

What Competitors does

Competitors shows you where your local rivals appear online—chambers of commerce, directories, sponsorships, blogs, and other local mentions. Each competitor gets a Local Authority score based on the strength of their presence across these sources. You can see exactly where they're listed and use that as a roadmap for your own outreach.

The competitive advantages section for each business highlights places they're listed that you're not—so you know where to focus next.

How to use Competitors

1. Select your business — Choose the business whose competitors you want to analyze. Competitors are automatically discovered based on your location and category.
2. View the list — Competitors appear with their name, star rating, and Local Authority score. Higher scores indicate stronger presence across directories and local sites.
3. Open a competitor profile — Click a competitor to see their competitive advantages—specific listings and mentions they have that you don't.
4. Take action on opportunities — For each listing, you can:
   • Save to Scout — Add it to your opportunities list so you can pursue it
   • Draft email — Reach out to the directory or organization
   • Create task — Set a follow-up reminder
5. Refresh data — Use "Refresh all competitors" to update the analysis and see the latest listings. Data is refreshed periodically; run a manual refresh when you want the most current view.

Understanding Local Authority

Local Authority is a score that reflects how strong a business's presence is across directories, chambers, local blogs, and other sources. A higher score means more listings and mentions. Use it to benchmark yourself against competitors and prioritize where to invest effort.

Tips for using Competitors

• Review competitors regularly—their listings change over time, and new competitors may appear.
• Use "Save to Scout" to turn competitor advantages into your own opportunities.
• Focus on competitors with higher Local Authority scores to see where the biggest gaps are.
• Combine with Scout—if a competitor is listed somewhere, run Scout to find similar opportunities in your market.

Related guides

• Scout — Find opportunities to close the gap.
• My Listings — Track your own presence.
• Email Assistant — Reach out to directories from competitor results.