Know exactly why your competitors outrank you
Track every competitor's citations, reviews, backlinks, and authority score in one view. Get alerts when they win. Close the gap with a playbook built from their data.
No credit card required. 10,000 credits included. Cancel anytime.
Competitor Links
Their citations, and local backlinks, side by side with yours. Gap = where your competitors are listed that you are not.
Competitor
Lone Star Emergency Plumbing
Your business
Anderson Plumbing Co
47 listing gaps found
Lone Star Emergency Plumbing is listed on 47 sites where you're not. Closing these gaps could boost your Local Authority.
| Site | Category | You | Contact | Actions |
|---|---|---|---|---|
A | News | Gap | ||
H | Chamber of Commerce | Gap | ||
H | Directories | Gap | ||
G | Review Sites | |||
N | Social Media | Gap | ||
H | Local blogs | Gap | ||
W | Sponsorship | Gap | ||
B | Directory | Gap | ||
H | News | Gap | ||
R | Charity | Gap |
Live, interactive demo. Click around. No login required.
You don't outrank competitors by guessing. You outrank them by knowing exactly what they're doing - and doing it better. Vouch Local shows you the full picture, then turns it into action: citation gaps flow straight to Scout for outreach, content gaps to the AI article writer, and ranking gaps surface on Rank Map as a heat map you can show clients.
Why Competitor Links wins on local SEO competitive intelligence
What this saves you, automates for you, and surfaces that you'd otherwise miss.
Auto-detect top competitors
Vouch Local identifies who you actually compete with - the businesses ranking next to you for your money keywords, not just anyone in your category.
Local Authority side-by-side
See every competitor's Local Authority score next to yours. Click any score to see exactly what's driving it: citations, reviews, backlinks, GBP completeness.
Citation gap analysis
Surface every directory where competitors are listed and you aren't. Each gap is an opportunity - and Scout can queue outreach for them in one click.
Movement alerts
Get notified the moment a competitor adds a citation, jumps in rank, or launches a new location. Be the agency that catches it first.
Review velocity comparison
Track who's getting reviews and how fast. If a competitor is adding 20 reviews a month and you're adding 3, you have a problem - and Vouch Local helps you fix it.
Keyword-level rank comparison
See where each competitor outranks you, on which keywords, in which neighborhoods. Combine with Rank Map for the full picture.
"You don't outrank competitors by guessing. You outrank them by knowing exactly what they're doing."
How Competitor Links surfaces citation, review, and ranking gaps
From scan to result in minutes.
Add competitors
Vouch Local auto-detects your top competitors based on who shares your search results. Or add them manually if you've already got a hit list.
Run the scan
Vouch Local pulls each competitor's citations, reviews, backlinks, GBP details, and ranking footprint into a single comparable view.
Spot the gaps
Authority deltas, citation gaps, review velocity differences, and rank-by-keyword comparisons all surface automatically. No interpretation needed.
Act on the gaps
One click sends citation gaps to Scout for outreach. Another exports the analysis into a client report or prospect pitch deck.
Get alerts
Weekly scans run automatically. When a competitor moves, you'll know within 7 days - usually before they do.
Try Competitor Links on your own business
7-day free trial. 10,000 credits. No credit card required.
Who uses Competitor Links to outrank the competition
Built for marketing teams running local SEO at scale and small businesses that need to punch above their weight.
SEO agencies pitching new business
Run a free competitor analysis for any prospect. Show them why they're losing and exactly what it takes to win. Best closing tool in local SEO.
Local service businesses
Stop guessing why the shop down the street outranks you. See their citations, reviews, and backlinks - then go get them yourself.
Franchise marketing teams
Standardize competitor tracking across every location. Identify market-by-market weak spots and replicate the playbooks that work.
Marketing consultants
Build defensible recommendations grounded in data, not gut. Every recommendation backed by a competitor showing it works.
Competitor Links FAQ - local SEO competitor tracking
What does competitor tracking actually surface?+
Each tracked competitor gets a full profile: Local Authority score, citation footprint (where they're listed and where they aren't), review count and velocity, backlink growth, and category-level ranking comparisons. You see exactly what they're doing that you aren't - and what you're doing that they're not.
How does Vouch Local find my competitors?+
Vouch Local detects top competitors automatically by analyzing who ranks alongside you for your most commercial keywords, in your service area. You can also add competitors manually if you already know who you're chasing.
Will I get notified when a competitor changes?+
Yes. Get alerts when a competitor gains a new citation, jumps in rank, adds reviews fast, or launches a new location. Stay ahead of the moves before they show up in your traffic.
How is this different from BrightLocal or Whitespark?+
Most competitor tools show you their backlinks. Vouch Local shows you the full local-SEO picture: citations, reviews, rank in every neighborhood, content gaps, and authority deltas - all tied back to specific actions you can take this week to close the gap.
Can I use this for pitch decks?+
Yes. Export a competitor analysis for any prospect - show them exactly where their competition is winning and what it'd take to catch up. Most agencies use this as their primary sales tool.
Pair Competitor Links with these Vouch Local tools
Competitor Links compounds when paired with the rest of the Vouch Local toolkit.
Ready to try Competitor Links?
Start a 7-day free trial. 10,000 credits included. No credit card required.